Singer Networks was born in 2002 shortly after its founder and CEO, Lisa Singer, helped a company at the Chicago Board of Trade navigate the rapid transition into electronic trading.
What the financial sector was going through at the time provided a bit of foreshadowing for how technology was fundamentally changing the way businesses conducted themselves. Companies were adapting quickly, often with their IT staff rapidly learning on the fly. It was all a bit overwhelming for people who did not understand IT.
“This is not an IT school,” Lisa recalls her supervisor, who was not an IT professional, saying at the time.
Those words have stuck with Lisa for two decades, and in a sense, have helped shape the philosophy of the company she built from scratch, from its inception through today.
“Many companies simply did not understand the landscape, and were wasting money as a result,” says Lisa. “No matter the industry, technology is constantly evolving across every area a business touches. We break that down for clients so that they understand their options and what best meets their needs.”
In that sense, Singer Networks very much is an IT school, she says.
“This field is all about learning, and provides a chance to grow together with your staff, and ultimately with your clients, to help them,” says Lisa. “My job every day is to teach. To teach my staff, teach my vendors, and teach my clients.”